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BrightShapeStudio
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Branding Agency · Sweden

Branding with a backbone.

BrightShapeStudio builds bold, considered brand identities for businesses across Sweden — logos, systems and guidelines built to be recognized from across the room, not just approved in a meeting.

Currently booking 2 new identities for October
Trusted by teams across Sweden
Norrsken Bageri Fjällbrisen Outdoor Kopparstad Bryggeri Lindqvist & Partners Ängsblom Trädgård Solkraft Energi
Services & Pricing

What it costs, up front.

No hidden discovery fees, no "it depends" quotes. Every line below is a fixed price for a defined scope — tap to see what's included, or start with a call and we'll scope it together.

View this list on its own page

A full review of your current brand, positioning and market — delivered as a prioritised report covering what's working, what's not, and where the gaps are.

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Business cards, letterhead and envelope design built to your existing brand system, delivered print-ready with correct bleeds.

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A considered update to an existing mark — sharper, more versatile, still recognizably yours. Includes updated file formats across the board.

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A set of 10 editable social templates built to your brand system — so your feed looks considered even on a Tuesday night.

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A monthly block of design hours for new assets, campaign creative and small requests — no new contract every time you need something.

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A primary logo mark, core color palette and type pairing — the essentials a new business needs to look considered from day one.

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A 20+ page reference document covering logo usage, color, type and tone — so anyone on your team can stay on-brand without asking first.

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A full packaging or label system for your product line, delivered print-ready with correct dielines and bleeds.

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The complete package — logo, color, type, guidelines, stationery and a social kit, all built as one coherent system from day one.

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How It Works

From brief to launch, in five steps.

01

Discovery & Brand Audit

We dig into your business, audience and current brand before any design starts.

02

Positioning & Strategy

A clear point of view for your brand, agreed on before we touch a single pixel.

03

Concept Design

Two or three distinct directions, presented with reasoning, not fifty half-finished options.

04

Refinement Round

One structured feedback round, consolidated into a single pass of changes.

05

Delivery & Brand Launch

Every file format you need, handed over with a short guide on how to use them.

7-day satisfaction window — not right? We fix it.

Every project ships with 7 days to flag anything that isn't working. Design work gets a revision round; if it's still not right, you may qualify for a partial refund based on work completed. Full terms in our Refund Policy.

Why BrightShapeStudio

Us vs. the usual options.

Criteria
BrightShapeStudio
Big Agency / Marketplace
Turnaround time
✓ Fixed, stated up front
Often slips or unclear
Direct access to your designer
✓ Always
Filtered through account managers
Fixed, transparent pricing
✓ Listed publicly
Quoted case by case, scope creep
Original concepts
✓ Built around your brand
Recycled templates or stock elements
Post-launch support
✓ Retainer available
Rarely offered
Before You Ask

Frequently Asked Questions

Every service on our Services & Pricing page has a fixed price for a defined scope. If your project doesn't match a line item exactly, we scope it on a call and send a fixed quote before any work starts.
Most single-item work ships in 4–7 days. Brand guideline documents take 1–2 weeks, and a full identity system runs 3–4 weeks depending on scope.
Every project includes one structured revision round after the first draft. Additional rounds can be added if a project needs more back-and-forth than expected.
Any existing brand assets, a short brief on your business and audience, and a few reference marks or styles you're drawn to. We send a proper intake form after the discovery call.
You have 7 days after delivery to flag issues, covered by our Refund Policy. Design work gets a revision round; if it's still not right, a partial refund may apply depending on work completed.
Yes — all our work is delivered digitally, so we regularly work with clients across the Nordics and wider EU over video calls and shared files.
About BrightShapeStudio

Built around one designer's eye, not a roster.

BrightShapeStudio started in Östavall when Agneta Pauline Hansson left a larger agency to work the way she'd always wanted to — one client, one clear point of contact, no hand-offs between departments.

We keep our client list small on purpose. The person who designs your identity is the same person who answers your email six months after launch, not a rotating account team.

Good branding earns its place — it isn't decoration bolted on at the end. Every concept we present has a reason behind it we can explain in one sentence.

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Who you'll actually work with

AH

Agneta Pauline Hansson

Founder & Creative Director

"I still sketch the first concepts by hand — it keeps me honest."

OL

Oskar Lindgren

Art Direction

Specialty: turning a brand system into work that actually holds up in the wild.

Client Reviews

What it's like to work with us.

"Agneta took a vague idea and turned it into a mark we're still proud of two years later."

Elin Norrsken
Norrsken Bageri

"Fixed pricing and a real timeline — no surprise invoice halfway through the project."

Johan Fjäll
Fjällbrisen Outdoor

"Our packaging finally looks like the product actually tastes — customers mention the label unprompted."

Karin Koppar
Kopparstad Bryggeri

"Direct access to the person doing the actual design work, start to finish — no account manager in between."

Mikael Lindqvist
Lindqvist & Partners

"The brand guidelines document alone has saved us hours of back-and-forth with new hires."

Sara Ängsblom
Ängsblom Trädgård
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